UCSF
Education
Solving the world’s most important health challenges
Challenge
Create a program that builds the university endowment, used to attract and retain brilliant minds, while sustaining foundational support for mission-critical work and finding new funding to tackle the most complex biomedical questions of our day.
Strategy
Architect a live event that introduces UCSF: The Campaign to a group of key donors to build investment and encourage funding in new giving areas.
![Cs Ucsf Left Cs Ucsf Left](https://www.dpem.com/hubfs/DPEM_August_2021/Images/Cs%20Ucsf%20Left.jpg)
![Cs Ucsf Mid Cs Ucsf Mid](https://www.dpem.com/hubfs/DPEM_August_2021/Images/Cs%20Ucsf%20Mid.jpg)
![Cs Ucsf Right Cs Ucsf Right](https://www.dpem.com/hubfs/DPEM_August_2021/Images/Cs%20Ucsf%20Right.jpg)
Activations
Guests were invited to participate in interactive behind-the-scenes experiences that introduced them to faculty, their amazing work, and the need for sustained giving. We launched the campaign with a series of motivational videos on life, health, and the future.