Rebranding an industry leader as an entrepreneurial disruptor


Reposition Nasdaq as a champion of innovative business and entrepreneurial recognition.


Promote Nasdaq’s expanded brand mission to serve all aspiring entrepreneurs, not just those poised for IPO, with a new Entrepreneurial Center launched in conjunction with the organization’s 25th anniversary of operating in the Bay Area.

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An immersive event experience for over 200 CEOs and industry leaders that blended corporate professionalism, innovation thought leadership, and tech startup exploration through celebrity-led bell-ringing, CNBC panel talks, televised interviews, and lavish hospitality.