Slow Food Nation
Food & Beverage
Translating a conceptual movement into a live experience
Challenge
Create a tangible, live experience to showcase the Slow Food mission of “Good, Clean, and Fair” and establish it as a source of strength, identification, and inspiration for all.
Strategy
Connect communities through the food they share by “inviting them to the table” to engage in the conversation and effect change.
![Cs Slowfoodnation Left Cs Slowfoodnation Left](https://www.dpem.com/hubfs/DPEM_August_2021/Images/Cs%20Slowfoodnation%20Left.jpg)
![Cs Slowfoodnation Mid 2 Cs Slowfoodnation Mid 2](https://www.dpem.com/hubfs/DPEM_August_2021/Images/Cs%20Slowfoodnation%20Mid%202.jpg)
![Cs Slowfoodnation Right Cs Slowfoodnation Right](https://www.dpem.com/hubfs/DPEM_August_2021/Images/Cs%20Slowfoodnation%20Right.jpg)
Activations
The four-day festival included everyone from farmers to chefs, architects to builders, educators to students, politicians to public audiences, and producers to consumers, and provided a playground for individuals to discover and connect with the elements of the movement. The event drew 85,000 guests that represented 44 states and 10 countries.