Celebrating brand milestones and reimagining what's possible
Challenge
Build momentum and possibility for an internal brand virtual conference to kick off the latest season.
Strategy
Create a virtual experience that invites the HOKA team to reimagine what's possible through storytelling and digital engagement.
Activations
The program told a story that started with a gift to attendees leading up to the conference, including sustainable pieces that showed off the pride of the brand. The virtual event wove in new product showcases, state of the business and the unveiling of marketing campaigns. Key features like sizzle reels and celebratory presentations gave a sense of limitless possibilities for future collaborations and the growth of a lifestyle brand.
