Once-in-a-lifetime influencer experience for the global launch of Box O' Powder
Challenge
Bring the Box O’ Powder to life with an immersive program that fosters connection and maximizes shareability.
Strategy
Curate a three-day trip, inviting influencers to WANDERful world, where color takes you places.
Activations
On the beautiful island of Lanai, Hawaii, 57 influencers from 18 countries were welcomed to Benefit’s blush collection launch. Highly curated events included a Hoola-themed cocktail party, an amazing product reveal performance with a local aerial arts group, a traditional Hawaiian Luau dinner, and a Monarch butterfly release to help the local Monarch population. Everyone’s experience was customized with adventure day and beauty treatments that embodied the free-spirited Benefit style. The trip garnered 1.4K social posts and $20.7 million in earned media value.
