scion

Branding & Launches

Project

Scion – ExpreScion Event

Details

Activated by and for the existing Scion community, ExpreScion became a powerful word of mouth event marketing campaign, building the connection between self-expression and the Scion brand. The event drew 2,000 guests to the Hangar One distillery and featured emerging artists, musicians, and performers with “living” lounges, media gaming, fire sculptures, custom radio station playing event DJ’s music through attendee car radios, and owner car displays and graphics.