santanarow

Branding & Launches

Project

Santana Row

Details

As an example of retail reinvention, this multi-use facility integrated elevated lifestyle into every element of experience. On-property resources included hotel and residential accommodation, office facilities, designer retail, restaurants and community gathering areas. DPEM assisted with event marketing programming from the pre-release and media events throughout the grand opening, gala, technology showcase, fashion shows, and ongoing activation programs.