Benefit Cosmetics Global Managers Conference

Setting the tone for the coming year, Benefit Cosmetics brought managers from around the world to discuss upcoming challenges and organizational goals at their GM Conference.  Benefit Cosmetics retained DPEM to ideate and execute a ’70s themed after-party that highlighted the brand’s San Francisco heritage, and gave guests an opportunity to relax and reconnect.

The retreat took place at Solage in Calistoga, where guests could indulge in “destination luxury” and escape the noise of the city to focus on their path to $2 Billion and discuss key themes of “Brow Domination.” In an effort to celebrate the past 40 years’ successes and honor the brand’s origins, the space was transformed into a ‘70s time capsule complete with a VW van photo booth, a LED dance floor, and themed décor like bean bags and lava lamps.

DPEM handled creative concepting, venue management, décor, activations, entertainment, and on-site logistics of the party so that the Benefit team could focus on the content of the conference. The event’s success led to a similar celebration for their Marketing Department the following quarter.

All photography provided by Gamma Nine.

Posted by: Lindsay Sutherland, Event Photos, Past DPEM Events

Meet the Team: Carly Garcia


When did you start at DPEM?
March 2017

What three words would you use to describe yourself?
Reliable, Loyal, and Lighthearted.

What would be your last meal?
Pizza, a burger, and crunchy tacos! All three are required!!

Favorite place you have ever traveled?
The Bahamas. My family goes every summer, so it’s a special destination!

Retirement Dreams?
Moving to Costa Rica, where my husband is originally from and opening a bar directly on Tamarindo beach!

Favorite Band or Musician?
Beyonce and Lady Gaga!

Why did you get started in the event industry originally?
I’m very organized, which is key to this profession and I like planning a project from start to finish and seeing the end result come to life. I really enjoy hosting people and watching them have a good time at an event I helped put together.

What has been the biggest challenge you have overcome professionally, and what was your solution?
I’ve worked at many non-profit organizations with some challenging Boards and Trustees, but I’ve found that honest and direct communication can usually lead to understanding and compromise.

What is your favorite part about working in the event industry?
The energy and fast-paced world we operate in. 

What was the best event you ever attended?
My wedding! It was in Las Vegas and required very, very little planning and yet everyone had a blast because it was so relaxed. It had a fun, vacation vibe!

What has been your proudest moment professionally?
Planning a ground-breaking event for 2000 guests that included a live and silent auction on an active construction site. I called that one ‘tent city’ because of the massive number of structures we built!

What is your favorite thing about living in the Bay Area?
Being near family and the water!

Where can you be found on your time off from work?
In the kitchen cooking, walking my dog Emmy, or at the Barre working out!

What client would you love to work with and why?
Anything food related or with a celebrity chef! I love to cook and admire professional chefs, so any time spent around them and learning a new technique or tip would be super special to me!

What is your best-kept secret to success?
Always tell them you have less in the budget than you have!!!

Posted by: Lindsay Sutherland, DPEM Team